As retailers and shoppers grapple with the realities of a world forever changed by COVID-19, online and in-store technology investments are accelerating to keep pace with rapidly shifting demands. Get the latest insiders’ perspectives from Zebra’s 13th annual Shopper Vision Study Volume 2.

What are retail executives saying?

• 72% plan to implement employee texting, smartphone self-checkout and personal shopping to match shopper’ growing affinity for in-store tech
• 77% report fast-tracking technology investment plans to address issues ushered in by the pandemic
• 80% agree that workforce analytics, smart check-out and prescriptive analytics are the most important technologies reshaping retail over the next 5 years