Want to get users hooked on your app? Building a sticky product requires a deep understanding of the psychological forces which drive human behaviour.

Couple that with a monitoring and engagement tool such as CleverTap which not only tells you what your users are doing inside your product, but also lets you tweak their in-app experience in real time, and you have got yourself a winner.

Forget discounts and freebies and use these six powerful principles of consumer psychology to build user habits and drive long-term retention.