It’s no question that 2020 ushered in a massive turning point for businesses, as nearly every company was forced to reconsider how to thrive in an abruptly changed world.
The goal of this book is to demystify the concept of a product flywheel and empower you to find and fortify the virtuous loops within your company. Because at this point in time, businesses must either adapt to the world of digital-first or say goodbye to the customer loyalty they once had. A product flywheel is the framework businesses need to make sense of and evaluate this information.