Why Read This Report?

Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritize internal rubrics over solving customer problems. This report explains how CMOs should transform the marketing functions at their firms into creators of post-digital brand experiences and leaders of enterprisewide customer obsession.

Key Takeaways:
Marketing Today Is Failing
New Responsibilities Will Help Marketing Lead
CMOs Must Motivate Marketing Transformation