Today’s marketers track a lot of metrics in order to better understand their audiences and customers.

Understanding what all those clicks, downloads, and conversions mean for your current and future campaigns is tricky enough, let alone translating that data to show how your priorities track to a larger marketing strategy.

But when it comes to reporting to your CMO, beware information overload! CMOs don’t need dozens of metrics - they need insight into how marketing activities are helping the company reach its business objectives and revenue goals.

CleverTap helps brands align on core metrics to improve user retention and revenue.