The marketer's field guide to mobile ad fraud

Fraud tactics like malicious bots or device farms directly impact marketing campaigns by draining advertising resources on fake users. Mobile ad fraud is a multi-billion-dollar problem, however the more educated we are on the subject, the better equipped we become to face this challenge.

Armed with this guide, you'll learn:

  • Mobile ad fraud indicators and the implications of inaction, including lost budgets, polluted data and drained resources
  • The fraudster profile and common fraud methods used to syphon away your ad dollars and weaken your overall acquisition campaigns
  • How fraud methods are evolving and their impact across platforms and ecosystems


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