Fraud tactics like malicious bots or device farms directly impact marketing campaigns by draining advertising resources on fake users. Mobile ad fraud is a multi-billion-dollar problem, however the more educated we are on the subject, the better equipped we become to face this challenge.

Armed with this guide, you'll learn:

• Mobile ad fraud indicators and the implications of inaction, including lost budgets, polluted data and drained resources
• The fraudster profile and common fraud methods used to syphon away your ad dollars and weaken your overall acquisition campaigns
• How fraud methods are evolving and their impact across platforms and ecosystems