The Future of Selling in the Services Economy - insights from today's top leaders in sales
Today, we are in the thick of the next massive wave of change - the services economy, born with the advent of the Internet, mobile phones, and smart devices. At the core of the services economy is the customer’s buying experience and, in many cases, the buying experience is just as important, or even more so, than procuring the product itself. A positive buying experience can establish customer loyalty and drive repeat business while a negative buying experience loses it. This is especially true the more complex the products are.
This eBook picks the brains of some of the most successful sellers in today’s services economy and offers advice about how to deliver the best and most compelling buying experience to drive business forward faster.