New technology is transforming the customer experience in brick-and-mortar retail. But what measures should retailers take to stay ahead of the curve? And how can they be sure of a return on investment (ROI).
Retailers are under pressure to connect the dots between online and offline customer interaction. They are investing in omnichannel retail models and the latest Internet of Things (IoT) technology to create physical stores that are more dynamic, and rich in personalised experiences. While becoming technologically enlivened, stores must also remain attractive, comfortable and safe places for customers to be immersed in the brand and the product.
Download this guide to know the eight steps retailers should take in order to select the most appropriate in-store tech.