The Future of Physical Mail: Opportunities and Impacts

In this Quadient-sponsored whitepaper, we will examine the different facets of this accelerated transformation in order to first, show that businesses have ramped up their digitization efforts in response to increasing demand from consumers. While the unprecedented digital gains made over the last six months will not recede once the pandemic has waned, we can demonstrate that the corresponding decline in print volume is not uniform across all applications. Furthermore, businesses must realize that young consumers are not satisfied with the current state of digital communications and they want print to be a part of the omnichannel mix. With that established, we will review the best ways to use print in this new reality and explain why it is vitally important for businesses to offer their customers channel choice and a consistent, personalized experience across all mediums. Finally, we will briefly explore how Quadient's Mail-Related Solutions can help organizations make print an integral part of the emerging digital world.


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