B2B sales resides at the heart of a business: the intersection of companies and their customers. Despite its central role, many B2B sales teams have been slow to adopt technology that helps them close deals efficiently— instead, they’ve continued to rely heavily on paper-based processes. Over the past few years, however, sales teams have been inching toward digital transformation. Progress was slow and steady—until the COVID-19 pandemic hit.

DocuSign's report based on data from over 750 surveyed B2B sales professionals offers a look at the state of B2B sales in the light of the COVID-19 pandemic. The report highlights underutilized technology and identifies an opportunity to digitize and automate a key process that slows sales down: contract management.

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