Ever feel like connecting with customers digitally is easier than ever, but convincing them to buy just got a lot harder? You're not alone.

As customers indulge in online shopping, companies need to create more content than ever in order to delight their demanding customers as they only respond to highly engaging digital experiences that make up for the lack of physical interaction with a product.

But digital experience is a broad term. It spans the range of people’s experiences with an organization’s communications, products, and processes on every digital touchpoint. It has become one of the hottest trends in marketing today—it provides an opportunity to break through the clutter and connect with potential customers like never before.

This Essential guide to digital experience will help you know more about digital experience, its elements, how to leverage DX to generate leads and why is it considered a powerful tool.