The rise of consumer power over the last two decades has led customers to expect far more from businesses, across every industry.

Customers now demand fast, reliable service around the clock, and in a world of instant, global user reviews, the consequences of not meeting these expectations can be devastating to a company’s bottom line.

In this eBook, we’ll explore the industry shifts driving cloud adoption for elastic capacity, the challenges enterprises face in this new paradigm, and how emerging services are making seamless scalability from the data center to the cloud a reality.