In the last 10 years, the retail industry has seen a dramatic shift. Shopper expectations have evolved. Now, shoppers dictate the way organizations deliver targeted experiences with fast and efficient service. Dubbed the “Amazonification of digital commerce” by industry leaders, this transformation is influencing the way that shoppers and buyers engage with brands. And these expectations have transcended B2C transactions. B2B buyers now demand an easy shopping experience.

The cost of failing to advance your business can be detrimental, and companies that successfully transform their business to support B2B will see market share uptick. McKinsey & Company estimates that B2B digital leaders see five times more revenue growth than those not focused on digital transformation strategies.

This e-book explores three practical benefits of transforming your business by bringing it online.