Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success. It will also explain:

• Why marketing automation is so hot right now
• How marketing automation differs from other technologies such as CRM and email marketing solutions
• The common features and advanced functions of marketing automation tools
• How to build a business case and convince internal stakeholders to act 
• The future of marketing automation