We’ve arrived at the peak of the digital transformation learning curve, where customer demand is driving businesses to deliver outstanding service at all times. In fact, a study by Walker determined that customer experience will overtake price and product as the key brand differentiator by 2020.

For DBAs, this means you need to singlehandedly ensure business continuity is maintained at all times, including scenarios when disaster strikes. You’re taking on the herculean task of maintaining consistent uptime for databases that support data centers, customer portals, web ordering systems and more … even when no one notices.