The Born Digital Effect

Today’s young employees are the engines of the knowledge economy, and they will be tomorrow’s business leaders. Companies that fully understand this generation’s wants and needs, and invest in their development, will shore up their future business success.

Work 2035, a Fieldwork by Citrix study, set out four possible visions of the future of work, examining how people and technology will work together to create value. Now, The Born Digital Effect examines the values, career aspirations and working styles of those who will shape this future.

In this whitepaper, you will learn about:

  • The expectations of the Born Digital workforce
  • The generational divide and what to do about it
  • Creating an organisational culture for a generation that has never worked in the office


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