The Big Book of Webinar Stats

At GoToWebinar, we’ve found the B2B professionals rank webinars among the top three content types that they find most engaging and most frequently consumed. Thanks to their proven ability year after year to boost businesses’ marketing, sales, training, and customer engagement efforts, webinars have become a marketing must-have.

The challenge, is that webinars take a bit more time and effort to pull off than publishing a blog post or sending an email.  That’s why we’ve analyzed more than 250,000 webinars to uncover insights and best practices that can help you get the most bang for your webinar buck.


  • The best days of the week to promote your webinar
  • What’s the best time of day to send your webinar promotions and why
  • What days should you schedule your webinar to attract the most registrants and attendees
  • The best strategies to increase audience engagement during your webinar

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