Improve customer loyalty by seamlessly adding enhanced OTT services to your DTH offering

Adapting swiftly to the multi-screen revolution is a must for every broadcaster. Staying relevant with new streaming services is critical for maintaining customer loyalty and attracting new global audiences. Picture quality remains all-important with new and existing audiences demanding a high quality, low latency video signal that can be consumed seamlessly on a variety of devices and screen sizes wherever and whenever they desire.

Technology is key for launching innovative OTT services on existing linear services but requires a deep understanding of hybrid broadcast/OTT workflows. There are also new monetisation opportunities, such as audience measurement, analytics, ad insertion and more, which entails technical expertise in online video platforms and formats. With the shift to the cloud and move to an opex cost structure, broadcasters increasingly need a provider that can offer the full range of hybrid broadcast/OTT services, reducing the complexity.