Brand tracking - it’s something you may have heard of but you might not know what it actually is. While brand tracking is often used by big consumer brands, it’s not as commonly implemented by smaller and medium-sized ones.

Perhaps it’s because they don’t think they need it or they don’t think they have the resources. But, actually, there’s no reason why brands of all sizes shouldn’t be reaping the benefits of brand tracking.

It’s a fantastic tool that helps companies understand the ROI of their campaigns and benchmark themselves against competitors. And thanks to solutions like Attest, it’s far more accessible and affordable for marketers and brand managers than it ever has been.

In this guide we’ll explain:

• Why you should be brand tracking
• How to get started
• Little Dish's use of brand tracking