Thank you for downloading “The Interconnected Consumer Products Company”. You may also be interested in reading this additional piece of research from Oxford Economics: “Leading with purpose: How best-run organizations integrate social and strategic goals”. Our findings from a global research amongst 3,000 senior executives suggest a connection between systems thinking—including a focus on purpose—and business outcomes. We also found evidence that “purpose programs” benefit from a clear relationship to deeper organizational goals. Read about opportunities and challenges on a path to a defined mission.