Why digital experiences are the new competitive currency

Twenty-five years ago, most of us didn’t have mobile phones so we couldn’t instantly stay in touch with friends, family and colleagues unless we knew where they were, and the World Wide Web was still on the eve of becoming a global phenomenon. Fifteen years ago there was no Facebook, no Twitter, no YouTube, no Instagram, no Pinterest, no Snapchat. Ten years ago we had little opportunity to make mobile digital payments and there was no iPad. Five years ago it’s unlikely that you had a smartwatch or fitness fob.

Technology never stops and sometimes its transformative effects are near-instant. Remember people walking around talking hands‑free on their Bluetooth-connected phones? How about the first time you saw someone tapping, swiping, pinching and zooming on an iPhone? Recall sending your first BlackBerry email or taking your first picture on a camera phone? The new quickly becomes commonplace if the technology arrives at the right time and the right place. Build a better mousetrap and the world will beat a path to your door.

In this report we will celebrate the way that technology has changed, is changing, and will change the world, as we suggest that powerful new experiences to change your personal and business life, are becoming the new competitive currency. And, along the way, we will examine the ways in which IT leaders can extract value from these tumultuous changes.

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