Williams Lea Tag is a global leader in marketing and communication solutions. It is made up of two strategic business units: William Lea and Tag. Because of their complex B2B requirements and global reach, Tag needed a strong foundation for their commerce system. They replaced their legacy systems with Liferay to deliver a self-service commerce portal that simplified ordering into a single system.

Partnering with Liferay’s Global Services and consulting teams, Tag was able to quickly implement a solution to tackle their challenges:

• Legacy systems prevented self-service ordering of printed collateral and merchandising
• Could not aggregate data and connect workflows
• Unable to integrate with third-party applications and systems

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