State of Marketing

For the sixth edition of our “State of Marketing” report, Salesforce Research surveyed nearly 7,000 marketing leaders worldwide to discover:

  • Changing definitions of marketing success
  • Shifts in engagement standards and privacy practices
  • Evolving marketing skill sets and processes
  • Unfolding data management strategies and tactics

Data in this report is from a double-blind survey conducted from January 8 through February 11, 2020, that generated 6,950 responses from full-time marketing leaders — those holding a manager or higher leadership role. Respondents include marketers from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa.

 Digital
Salesforce

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