Software Engineering: Why Has It Eluded Data-driven Management

Imagine yourself as a fly on the wall of an executive boardroom, listening to the heads of each corporate division present an overview of the past year: Marketing will share a range of metrics on lead conversion, cost per lead and ROI on marketing spend; Sales will walk through a detailed, quantitative breakdown of the sales funnel; Finance will present a broad set of Key Performance Indicators; the operations and customer retention teams will similarly present a variety of critical metrics

 Digital
Pluralsight

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