Small and medium-sized businesses (SMBs) drive today’s innovation and economic growth. They have unique needs and challenges, which change and evolve as their businesses grow. To better understand and address those challenges, Salesforce Research compiled the second annual “Small & Medium Business Trends Report.” We look at what faster-growing companies are doing differently, and uncover some of their secrets for success.
This research shows that although SMBs rely on technology to fuel their growth, it isn’t always easy for them to purchase, implement, or scale it. SMB leaders want to grow smoothly, but they wear many hats and don’t always have the time to address long-term needs.