Now more than ever, marketing is at the core of business success. Having successfully scrambled to reposition, to pivot, to rediscover their own relevance in a forever changed landscape, small businesses are seeking growth.

The information in this ebook comes from various, recent research pieces from Salesforce, particularly the sixth edition of the State of Marketing, a product of discussions with 7,000 senior marketers from across the globe. We hope it offers practical insights to help acquire new customers and exceed the expectations of your existing ones, in a new and broadly uncharted business environment.