Sirius Decisions Webinars for Pipeline Acceleration

Events are a standard component of the b-to-b marketing mix, but few organizations take a disciplined approach to leveraging them for pipeline acceleration.

When planning pipeline acceleration-related events, sales and marketing must agree on the target audience profile, as well as specific accounts and contacts to be invited.

In this brief, SiriusDecisions examine the use of events for two forms of pipeline acceleration that they refer to as rapid-entry and intra-pipeline.


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