Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you to create and deliver more personalized and relevant brand experiences. It will also help you drive demand across channels. Better understand your existing customers while discovering new ones. And increase your ROI, brand consistency, and loyal customers.

We’ve compiled a list of best practices to help you build the right foundation. You don’t have to do them all right away. The key is to focus on the areas where you can improve immediately and continue from there as you navigate the rapids of content delivery.