Retail guide - The connected customer

Create customer engagement and avoid customer dissatisfaction.

Only 18.4% of retailers say they have an optimized or well-advanced customer experience (CX) strategy, yet retail consumers expect to have it all. They want to browse, compare, purchase and receive support any time of day on their shopping channel of choice. They want to choose between automated or human support service options based on preference and convenience. To that end, retailers need a business strategy, with omnichannel capabilities built into their operating model, to truly enable a seamless and enjoyable CX.

Want to see where you stand? This guide provides the latest insights, trends and guidance on how to design and deliver an effortless CX across your organization.

 Digital
NTT

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