Cloud platforms offer much more potential for companies to make an impact on business analytics than most realize.

This Cloudera-sponsored research paper identifies four specific challenges and provides recommendations for evolving the strategy, architecture, and enablement process for data and analytics in the enterprise:

• Meeting the needs of all types of cloud users in a fast, consistent and controlled way
• Giving departments the analytics resources they need so users don’t “go rogue”
• Broken cloud promises regarding spiraling costs, inconsistent performance, and unmet flexibility
• Data lifecycle use cases require flexibility, security, governance, and performance