Read the latest Customer Experience Insights report

We’re delighted to share with you our latest Customer Experience Insights report for the B2B Commerce industry, where we discuss how B2B sellers now have the tools they need to move past a year of chaos and uncertainty, and into a promising future. Trends that were once remarkable are now industry baseline. We discuss why this is good news and how businesses can move forward.

In this report, you will learn how:

  • The B2B market stabilised in the second half 2020, as buyers and businesses adapted to the crisis, and most interestingly at a much higher overall volume.
  • Innovations and digitisation have helped address supply chain disruptions and led to positive growth.
  • A shift in communication requirements has required an overhaul of not only the existing customer touchpoints but also the creation of new direct-to-customer channels.
  • Unpredictable demand and supply chain disruptions required distributors to double down on ecommerce, and how they’ve finally caught up.

We share our perspective on the 7 things you need to remember during your B2B transformation journey and show you why you need more than data to provide insights that can be put into action.

 Digital
SAP

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