In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organizational profits, you’re less likely to get the budget you need to deliver the outstanding experiences your customers expect.

Use this cheat sheet to learn how marketing analytics—a gamechanging capability of marketing automation solutions—can help your marketing team demonstrate value and drive results.