All of today’s businesses, regardless of size or location, need to make the most of customer interactions. Each and every business transaction is an opportunity to create a meaningful connection. Customer satisfaction is of paramount importance, because satisfied customers can become loyal brand advocates.

Although hard copy mail was the primary way for businesses to communicate with their customers in the past, this is no longer the case. Now that digital has taken hold, communications can be delivered via physical mail, electronically, or both. Although there continues to be a lot of talk about paperless communications and a shift in the state of transactional documents, recent research from Keypoint Intelligence – InfoTrends suggests that consumers continue to value paper mail.

This document discusses the importance of customer preferences and explores how print service providers (PSPs) can offer solutions that meet their customers’ evolving requirements.