In the era of Amazon, retailers understand the value—and necessity—of digital transformation. But the prevalence of single-function, proprietary systems has stymied progress.

Enter the Open Retail Initiative (ORI), a collaborative effort between top technology companies to bring cloud-native development concepts like containerization and virtual machines to physical retail. This new approach solves the interoperability problem by consolidating workloads at the edge—unlocking new opportunities for automation, service improvement, and revenue growth.