New Harvard Business Review Analytic Services Report in association with CI&T

New Harvard Business Review Analytic Services report, in association with CI&T

Machine Learning: The Next Generation of Customer Experience

The new report reveals how machine learning can help companies big and small redefine and improve the customer experience – oftentimes inexpensively, quickly, and with only small or gradual improvements needed to see tangible impact. This can result in more personalized and relevant offers, an easier-to-understand online interaction, a quicker transactional experience, a more frictionless journey from discovery to purchase – all of which can translate into stronger brand loyalty and sales for your own organization.

Read the report to explore:

  1. How implementing machine learning today lays the foundation for competitive advantage
  2. Insights from exclusive interviews with Airbnb and Uber on how they’re using machine learning to improve the customer experience
  3. Best practices for leveraging machine learning to attract, engage and convert customers across all areas of their journey
  4. Steps to incorporate machine learning technologies in your own organization

The new report reveals how machine learning can help companies big and small redefine and improve the customer experience – oftentimes inexpensively, quickly, and with only small or gradual improvements needed to see tangible impact. This can result in more personalized and relevant offers, an easier-to-understand online interaction, a quicker transactional experience, a more frictionless journey from discovery to purchase – all of which can translate into stronger brand loyalty and sales for your own organization. 

About CI&T


For over 20 years, CI&T has been a trusted partner for the most complex engagements inside the world's biggest companies. We’re experts at transforming the customer experience with the power of machine learning. As a Google Cloud Premier Partner since 2012, we accelerate the impact machine learning can bring to organizations and customers by reimagining their experience and validating the business impact within a short timeframe. With over 2,500 digital business strategists, designers and engineers in North America, APJ, LATAM, and Europe CI&T is big enough to scale to the needs of Fortune 100 clients yet agile enough to achieve the speed-to-market today's customers demand. Learn more about CI&T at: www.ciandt.com

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