By adapting and evolving to the new requirements of both the employee and customer, brands have the potential to evolve and thrive in this transformed world. The question remains though, how do we operate in this New Era? Together with Adobe, we set out to identify the key digital transformation requirements in larger enterprises and SMEs , predominately in the UK, France and Germany.

We embarked on this research project in 2009, long before the pandemic began – but 2020 serves as culmination and tipping point for what we set out to achieve, a better understanding of technology-driven change, digital transformation, and the role leadership can play in enabling change at scale. This report highlights the key findings with a sharp focus on COVID-19's impact.