The digital world is open 24/7. So it follows that digital consumers expect IT and customer service to keep the same hours. These exceedingly high expectations mean that no issue is too small or common to frustrate customers, from broken code to site-wide outages. The data analytics company Splunk reports that many companies experience incidents like these about five times a month, with each offense costing more than $100,000—and annual IT downtime costing enterprises $700 billion in lost productivity.
The most recent industry surveys have shown that the average enterprise estimates that there is an impact of approximately $8,851 for every minute of unplanned downtime in their primary computing environment.