Digital transformation is following a similar path. It has become the new rallying cry thanks to customers looking for better goods and services, employees desiring frictionless work environments, and Boards of Directors or Trustees seeking a competitive edge.
Instead, digital transformation is much broader and encompassing; it is how you apply new technologies to transform your entire organization — the way you interact with customers and employees, the organization’s culture, and the platforms you plan on implementing.
Launching a digital transformation involves a lot of planning. The entire executive team needs to define what “digital” means to your business or institution. Part of this discussion needs to include the realization that business now extends far beyond what happens within your four walls.