Digital products have long been redefining how we work, play, learn, connect, buy, and so much more. As a result of the pandemic, we saw the entire world shift their lives to digital everything. Commutes were traded in for video calls, online delivery reached new highs, and going to the movies was replaced with direct-to-streaming options.

At Amplitude, we’ve seen the impact of putting customer insights at the heart of digital-first businesses. With Harvard Business Review Analytic Services, we examined the shift in customers’ digital behaviors and expectations to uncover how businesses could thoughtfully transition to digital-first. This report explores the opportunity businesses have to overcome their data challenges, gain a competitive edge, and improve customer loyalty in a digital-first era.