Health systems always search for innovations that help them achieve better efficiency and consistent care quality. Over the years, we’ve seen them implement EHRs, telemedicine, and big data analytics for medical research and population health management. However, for many health systems, the marketing department is what’s in desperate need of innovation.

Marketing automation is on the shortlist of essential components for any martech stack. Yet, across industries, 58% of marketers have trouble implementing automation due to a poorly crafted strategy or a basic misunderstanding of its full potential. To maximize its impact, marketers need to build a solid blueprint that considers all the ways that automation enables smarter engagement.

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