There has been a consistent focus on digital transformation within the Nordic traditional financial services industry. This paper, produced by Finextra in association with Equinix, explores how interconnection and collaboration can help banks successfully navigate digital transformation and secure competitive advantage within the Nordics, and indeed any banking ecosystem.
The Nordic region has an abundance of players both traditional and new, nimble and constrained, but overall a market that is progressive and pioneering, with keen regulatory support, and crucially, strong customer faith in government and financial services alike. The partnership strategies enable open innovation and mutual learning. There is an acute awareness of the need for a robust, agile and scalable infrastructure to support the pace consumer demand dictates.