Are you struggling to explain a complicated product to your customers? Dummies Custom Solutions partners with companies like yours to create customized co-branded marketing assets like eBooks, infographics, videos and more, to enhance your integrated marketing strategy.

Along with creating great content, a truly successful marketing strategy requires you to step back and look at your plan holistically, ensuring it uses a variety of marketing tactics, channels, and strategies to meet the needs of your customer.

In this guide, we'll help you build an integrated marketing strategy and:

• Develop a content strategy
• Find your target audience
• Identify the appropriate channels for your campaign