In the Face of Pandemic, Retail Industry Makes a Strong Digital Pivot

More than three-quarters of retail companies report the pandemic has not had a heavy impact on planned IT projects, and they’re forging ahead with strategic digital initiatives to drive growth, customer-centricity and operational improvements.

While a few companies report IT projects being delayed or cancelled, far more are turning to cloud offerings to help them meet organizational goals that are largely focused on three key strategic initiatives:

  • Capturing digital and omni-channel growth
  • Customer-centric, data-driven retailing
  • Driving operational growth and improving operational excellence

Google Cloud

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