We do not operate in a perfect world. Public relations professionals are faced with increasing areas of responsibility and more tightly constrained resources—while fighting for survival to show they can add value to business growth.
There is unique opportunity for PR to advance its relevance and reliability with technology that brings early awareness information discovery capabilities.
With practical examples from companies like Kellogg’s, Adidas, Bombardier, this ebook shows how you can speed up the reaction time between incident, reporting and response.
Make this very imperfect world a little more perfect for public relations professionals.