They are blending B2C and B2B business models in new and innovative ways. Consumer brands are becoming wholesalers and selling direct to big companies. And B2B brands are adding directto- consumer stores and giving their small business customers a more “consumer-like” experience. Whether the new business model you’re adding is B2B or B2C, changing lanes isn’t easy.

B2B companies need to learn how to delight their customers and B2C companies need to understand the complexities of B2B selling. The good news is that many companies have adopted a hybrid business model and achieved tremendous success. What do most of these organizations have in common? A willingness to innovate and an eCommerce platform that supports both B2B and B2C sales.

This eBook looks at three companies that are succeeding with hybrid business models and Magento Commerce.