There is no shortage of data which can show what your consumers are, or aren't doing. But what if you could understand and influence what they might be about to do?
The power of Behaviour Change Modelling (BCM) is that it can help you do that. In a time of change, social activism and uncertainty, BCM could provide an opportunity for you to glean new insight that enables you to compete better and serve your consumers needs in new ways.
At its simplest, this approach allows you to size the prize – how many people are currently demonstrating the behaviour, or are on the cusp of doing so?
This whitepaper from Savanta, an insight and market research company, on 'How to influence consumer behaviour' provides insight and practical tips on how you can deploy a BCM approach in your organisation.
Download your white paper.