Brands have been the unwitting victims of scams since time immemorial. Now, in the age of phishing, it’s worse than ever. Sophisticated brand exploitation lures have been used to kick off some of the world’s most devastating cyberattacks. Many organizations think they’re helpless to do anything about it. But with a combination of DMARC records, AI-based advanced brand protection systems, threat intelligence sharing and improved user awareness, brand owners can effectively combat even the most nefarious fraudsters.