On the other hand, a solution that’s simple to use but lacks key capabilities leads only to frustration and lukewarm results. It can also be almost impossible to scale when you’re ready to grow.
Meanwhile, you want to be sure any investment you make delivers greater efficiency and improved ROI. What you need is a “just-right” solution that blends ease of use with robust capabilities and enduring value—one that lets you execute marketing campaigns as effectively and efficiently as possible while staying ready for anything.
This whitepaper contains some key considerations that are worth exploring as you begin your journey to selecting your “just-right” marketing automation system.