Business professionals at all levels and in various functional areas of an organization have at some point experienced the importance of monitoring media sources. Most often, public relations and communications professionals are charged with “listening” for mentions of your company, such as its products, employees and financial performance.

The purpose of this guide is to help you to understand what goes into a good media monitoring solution, what questions to ask, and how to narrow down your options based on your unique requirements. The ultimate goal is to help your business make the right purchase for your organization and avoid being potentially tied into a long term contract for a solution that doesn’t really meet your needs.