Thanks to the meteoric rise of e-commerce and the increasing complexity of supply chains, the retail industry must work overtime to keep up with demands. The ability to connect previously siloed parts of the business to create a single unified entity and a cohesive strategy can mean the difference between sinking and swimming.

SAP and Oxford Economics surveyed 3,000 senior executives across 10 industries, including 300 from the retail sector. In the report you’ll learn about these keys to success:

• Sharing relevant data across functions and beyond to drive responsiveness
• Focusing on the employee experience to attract and keep talent and deliver superior shopping experiences
• Extending and integrating your digital business with the customer at the center

Read the Oxford Economics think piece to discover how you can put this holistic approach to work.